Blog
Blog
Keen to know more about our latest research, company news, product updates and releases, and more? In our blog library you can catch up on what we’ve been keeping busy at here at Cint.
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Are streaming habits reshaping the advertising industry?
6 min read
Our latest report explores the relationship between streaming and advertisers ahead of 2025’s Upfronts.
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Fighting bots with bots: how to combat AI-driven fraud
9 min read
Cint’s Jimmy Snyder, Vice President of Trust and Safety, and Shelby Downes, Senior Program Manager, discuss a range of approaches for taking action against the bots.
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How can the market research industry act ethically in 2025?
9 min read
A panel of experts voice their opinion on how market research and insights professionals can foreground concerns around ethics in the year ahead.
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What are the challenges facing market researchers in 2025?
8 min read
A panel of experts voice their opinion on what difficulties insights professionals need to be aware of in the year ahead — and how best to approach them.
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Where will the market research industry take AI next?
11 min read
A panel of experts voice their opinion on how market research and insights professionals will continue to foreground automation in their methodological approach.
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Lucid Measurement 2024: a year of innovation
9 min read
Read a recap of what we added to Lucid Measurement in 2024, and enjoy a sneak peek of where we’re going in 2025
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What does the market research industry make of AI and synthetic data?
7 min read
Introduction Across the market research industry, more and more organizations and companies are using AI to speed up audience insights analysis. The reason is simple: AI can streamline previously lengthy processes. Formerly time-consuming work can now be done in seconds, with human beings on hand to ensure accuracy. AI tools save time and money but…
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4 ways in-flight measurement can help stretch your marketing budget
8 min read
Knowing how to prioritize your limited budget while increasing the impact of your digital advertising will make the difference between success and just getting by this year.
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Building the right tech partnerships: KFC U.S. and Cint’s ‘Finger lickin’ good’ recipe for success
11 min read
At TMRE 2024 in Orlando, KFC’s Renee Reeves joined Cint’s Ryan Fletcher for a fireside chat on how building the right tech partnerships is the (not-so-secret) recipe for fostering a culture of innovation and setting your insights team up for success.
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Surviving party season: CintSnap explores festive fatigue
10 min read
Ready for a slew of parties, or dreading the prospect? Cint explores consumer attitudes toward a potentially massive month of social outings.
