Blog
Connected Data
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Preparing for 2025: Insights on marketing and data collaborations
In 2025, global advertising spend is predicted to surpass $1 trillion—a milestone so monumental it could stretch dollar bills to the sun and back. However, beneath this record-breaking number lies a complex reality: while data is abundant, marketers and agencies still face significant challenges in unlocking its full potential. A recent research collaboration between Lotame…
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TV upfronts and NewFronts – and CintSnap insights into the state of streaming 2024
Both CTV and linear TV advertising present big opportunities for advertisers. In particular, the booming demand for CTV ads. We look at what the TV upfront and NewFronts are all about and the state of streaming in 2024.
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Unlocking the Power of Data Connection for Enhanced Research and Marketing Insights
Unlock the power of connected data to drive superior research & marketing. Learn how to access rich datasets, navigate legal considerations, and gain comprehensive insights. Discover four essential steps to connect data effectively.
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Cint releases paper on how connected data can boost consumer understanding
How can you gain holistic consumer understanding in today’s ecosystem? Connected data! With data coming in from so many directions, this concept can be a steep proposition for some.
