Survey data can provide meaningful insights to public sector agencies. It’s one of the most powerful tools to serve your community. Public sector agencies have multiple objectives. Gathering actionable feedback is essential to help you reach your goals.
There are many ways the public sector can use surveys to inform decision-making. Conducting local or government surveys goes beyond gathering data. It fosters engagement and trust between your agency and the community. Surveys can help you understand the communities you serve and make the most impactful changes.
The importance of surveys in the public sector
Public sector surveys are critical for agencies to achieve their fundamental goals — providing essential services to the public. Surveys provide more than numerical data. They help you understand people’s needs and improve their experiences. Getting direct feedback from the people you serve is the most effective way to ensure your programs and policies align with community needs.
The survey data can help you understand the landscape in which you operate. You can use this information to analyze your effectiveness before elections. As a public sector agency, the needs of the people are paramount. You must understand what changes your community supports and where to focus your efforts.
How surveys can help
Whether conducting a local survey or a broader government survey, the results can be invaluable. Public sector surveys can provide you with analytics for informed decision-making. In the public sector, you can use survey data to assist with the following:
Strategic planning
Quality survey results can help you see the bigger picture. With an idea of what is important to the community, you can align your new initiatives with the evidence. Factory managers might use survey data to improve worker satisfaction, and you can do the same in the public sector.
Surveys can show you what matters most in your local community. They should be accessible to the community for the most accurate responses. The information you collect can help you analyze your service levels and create strategic objectives for the future. You can focus on improving the community experience.
Budgeting
Public sector agencies must make decisions about allocating funds. Local government surveys can collect data to inform their decisions about fund allocation. You have an actionable view of which initiatives need resources and identify projects that require fewer resources. Freeing up limited funds can assist in implementing new projects.
Assessing how well your survey results align with community goals lets you back your budget with real-time evidence. You can identify how experiences vary between groups and locations. The information from various demographics can help you improve equality and inclusion through resource allocation.
Measuring performance
The information you gather from surveys can help you determine objectives to aim for. Over time, your data gives you a measurable indication of whether you’re meeting your goals. You can identify opportunities for improvement in your programs and service initiatives.
It’s easy to establish a baseline with survey information. From there, you can devise key performance indicators (KPIs) and target your service levels effectively.
Community engagement
Allowing your community to share their opinions is essential. They rely on you to act in their best interest and need to know you’re hearing them. Surveys are a way to show your community that your agency takes their needs seriously.
A quality survey targets the right groups of people. It gives you an accurate cross-section of your community to see what matters most to the group. A survey is often the first step to opening communication channels between you and your community. You are showing your community that their thoughts and opinions matter, encouraging them to engage with you in the future.
Improving public trust
Engaging your community shows them you care about their input. Fostering a positive relationship with your community requires transparency, and publishing survey results show the community you heard them. They had an impact. You can take it further by telling them how you plan to use the survey data.
Showing them how their input affected your budget and planning proves you continue to act in their best interest. A simple survey can improve community bonds and elevate confidence within your agency.
Best practices for utilizing surveys
When you conduct a survey, you want the best possible results. The data is most useful when it’s accurate and represents the community. A well-conceived and executed survey will provide the most actionable results.
Remember the following survey best practices to get precise results for your agency:
Cast a wide net
Public sector surveys must represent the populations they serve. When you conduct a survey, ensure it reaches as many people as possible. When people respond across multiple channels, you have more actionable data for decision-making.
There are several ways you can access the most representative group of people. First, make responding easy for the community. Promote your survey on several accessible channels, including email and text messaging. If your survey is detailed, consider financial incentives.
Know what you’re measuring
To take action, you need to know what information you need. Many variables could skew your results. Before constructing your survey, you must know what you want to measure. Once you know what you’re assessing, you can create the survey questions to achieve the survey’s purpose.
Each of your survey questions must link to your objective. Think about what actions you would take with the feedback. The wording you choose could influence the public’s responses, so whether you need an expert to help you construct the questions.
Remember your own people
Before you ask a question, consider the audience. You need answers that help you take action. Phrase your questions so that your people will relate to and understand them. Think about how the questions you ask and the actions you take can engage your community.
Aside from the data, surveys show your people you care about their input. Beyond gathering information, you must show them you’re committed to acting on the data points. Ask them often what matters most to them so that you can turn your findings into proactive strategies.
Share survey data with everyone
Conducting a survey takes you halfway to engaging your community. For people to stay engaged, you must go beyond the survey itself and demonstrate that you’re committed to acting on the feedback they gave you. Your action will keep them engaged. Sharing the information from your survey will provide the community with a way of measuring your initiatives.
You must also share your data with everyone within your agency. Your survey content is most valuable when accessed by everyone on your team. This way, they can collaborate, prevent siloed information and deliver the best results to your community.
Get more out of survey data with Cint
Surveys can be incredibly impactful in the public sector. With Cint, you can collect and share your survey data with ease. Our software will connect you with a vast pool of respondents, where you can gather the relevant community data for informed decision-making.
Our survey sampling tools can deliver fast and accurate insights, helping you make changes in your community. Our tailor-made survey solutions can help you with social research and more. Whether you need highly targeted data or to cover a broad demographic, we can help you get the information you need to take action. Get started with Cint today to discover how we can help you. Unlock your decision-making with Cint.
Cint’s Jimmy Snyder, Vice President of Trust and Safety, and Shelby Downes, Senior Program Manager, discuss a range of approaches for taking action against the bots.
A panel of experts voice their opinion on what difficulties insights professionals need to be aware of in the year ahead — and how best to approach them.
A panel of experts voice their opinion on how market research and insights professionals will continue to foreground automation in their methodological approach.
Introduction Across the market research industry, more and more organizations and companies are using AI to speed up audience insights analysis. The reason is simple: AI can streamline previously lengthy processes. Formerly time-consuming work can now be done in seconds, with human beings on hand to ensure accuracy. AI tools save time and money but…
Knowing how to prioritize your limited budget while increasing the impact of your digital advertising will make the difference between success and just getting by this year.
At TMRE 2024 in Orlando, KFC’s Renee Reeves joined Cint’s Ryan Fletcher for a fireside chat on how building the right tech partnerships is the (not-so-secret) recipe for fostering a culture of innovation and setting your insights team up for success.
We speak with Andy Perricone, Senior Talent Acquisition Manager at Cint to find out how Cint avoids gendered language in job ads, why it matters, and how we foster inclusivity that attracts the top talent from all genders and backgrounds.
In 2025, global advertising spend is predicted to surpass $1 trillion—a milestone so monumental it could stretch dollar bills to the sun and back. However, beneath this record-breaking number lies a complex reality: while data is abundant, marketers and agencies still face significant challenges in unlocking its full potential. A recent research collaboration between Lotame…
As the festive season approaches, travelers worldwide are packing their bags for one of the busiest travel periods of the year – but not without a little help from technology. If the idea of using AI as your personal travel assistant sounds appealing, you’re not alone. This year, holiday travel trends reveal not only a…
Cint and Advertising Week partnered on research looking into the relationship between media influence and voter behavior leading up to this year’s US and UK elections.
From ordering food online to the rise in quick commerce, our comprehensive Diwali survey reveals how technology is reshaping the way people prepare for and celebrate Diwali.
From carnival chasing to pilates, and kitesurfing to kickboxing, our international employees at Cint talk about how their hobbies keep stress under control.
A conversation with France Lasnier, SVP, for UK, France, Central Europe and Louis Nix, Senior Analyst, Product Operations, on the importance of a data-driven approach for companies.
A conversation with Cint experts Dhruv Mathur, Vice President, Information Security and Caroline Tahon, Data Protection Officer, on keeping data as safe and secure as possible.
Push Digital, a campaign agency active in America’s highest stakes races and debates by leveraging their digital expertise to start conversations, persuade audiences, and turn out voters, partnered with Cint on a study to uncover gaps in voter support.
Using CintSnap, we surveyed 300 UK respondents on how they plan to engage with the iconic celebration and what aspects of the event excite them the most.
Using CintSnap we surveyed 300 people in the UK on how they plan to engage with the Games, most watched sports, and how brand sponsorship is perceived.
Using CintSnap, we conducted a poll with approximately 300 people from the UK to explore what they read, how they read, and what persuades them to take a punt on a new title.
HR, payroll and recruitment solution specialists Employment Hero conducted a survey with Cint to delve deep into how AI assistance could be a boon for payroll professionals across Australasia.
Maintaining data ethics is critical in market research, especially with the rise of AI technologies. Transparency, compliance with regulations, and educating employees ensure consumer information is protected.
Political scientists Andrew O’Donohue and Daniel Markovits conducted a survey with Cint to understand how prosecution of Donald Trump affected public opinion among independent voters.
From London to Malaga and Cairns, Ariel Madway takes us on a journey through Cint’s busy events season, her planning inspiration and what she’s most excited about.
Both CTV and linear TV advertising present big opportunities for advertisers. In particular, the booming demand for CTV ads. We look at what the TV upfront and NewFronts are all about and the state of streaming in 2024.
In the world of market research, finding and engaging with niche audiences can feel like navigating uncharted territories. Gaining insights demands innovative strategies and streamlined processes.
When it comes to social customs and norms, few practices are as divisive as tipping expectations. We use CintSnap to survey consumer behaviour around tipping in the US and UK.
With the prestigious Academy Awards marking its 96th year, we set out to discover if the glitz and glam of ceremony still holds weight in determining viewing habits of filmgoers, as well as why people tune in, how predictions played out and who they thought should have won the coveted golden globes.
International Women’s Day is an opportunity to celebrate wins, raise awareness and get conversations going. We’ve dived into the narrative at Cint by uncovering the insights around International Women’s Day.
We’re proud to share that Cint, a global leader in market research, emerged as the leader in sample quality for online polls in a third-party study. Sapio Research, a UK market research agency, conducted the study to understand if online surveys are accurate. Sapio surveyed 2,036 UK consumers – representative by age and gender of…
For Valentine’s Day 2024, the National Retail Federation predicts that consumers will spend $25.8 billion. We used CintSnap to find out how people in the US and the UK approach this romantic season, by surveying 300 respondents.
As football fever grips the nation, the anticipation for this year’s game is reaching unprecedented heights. We surveyed the nation to understand more about how people are planning to watch, and so much more.
On the 28th of January every year, the importance of personal data, and of Personal Identifiable Information (PII) is celebrated across the world on Data Protection Day.
The Australian Open is the first of the four Grand Slam tennis tournaments to occur. We uncovered spectator experience through preferences and behaviors of our 280 respondents across Australia.
Nick Richards, Director of Product, shares an update on the work his team have been doing to comprehensively integrate every corner of product offerings on the new platform.
With the festive season well behind us, and gloomy skies looming above, January for a myriad of reasons, isn’t the most exhilarating of months. This sentiment is so nationally widespread that in 2005, a UK-based travel agency coined the term ‘Blue Monday’ to mark the most depressing day of the year.
January is a popular time for reflection and what better month to get our plans organised for the year ahead of us? A new year represents new uncharted destinations we’ve yet to discover, and for some, the usual trusted spots bring familiar comfort to recharge weary batteries.
Vishal Bhat – Program Manager, Susi Lindner – Vice President, and Sonali Kaushal – Senior Manager at Cint discuss the importance of being inclusive in language around gender.
If Taylor Swift took up the greatest amount of air space and attention in pop culture this year; the rise of artificial intelligence (AI) – and its impact on jobs – took up the greatest amount of air space and attention in professional settings.
Since there’s nothing we love more than a data driven trip down memory lane, we’ve rounded up the top 10 #CintSnaps which got the highest engagement from you this year.
When I took the reins from Tom Buehlmann on the 3rd of April of this year, the integration of Cint, Lucid, Gapfish and P2Sample was well under way – but there was still work to do. A lot of work.
Our first video in our new interview series is with Jonathan Jaynes, Senior Director of Product Design, Cint, who shares an insider’s perspective on the groundbreaking developments underway.
Our most recent CintSnap takes a festive peek into the sentiments the UK public to unveil their thoughts on this year’s Christmas ads. Join us in unwrapping the findings and discovering what makes these ads a seasonal staple for UK consumers.
When we talk about migrating customers and supply partners to our new platform, we understand that concerns may arise. In this blog post, we want to address some of the worries you may have, and give a little reassurance about the process. You’re in good hands, we promise!
The build up to the holiday season is almost palpable, Christmas lights illuminate city centers and cheese fondue and mulled wine start popping up on the menu. We pull out our coziest socks from the attic storage and gear up for hours of Home Alone movie marathons and engage in another big part of the yearly tradition -…
As Black Friday and Cyber Monday (BFCM) sales continue to skyrocket and dominate global retailer revenues, Cint takes a deeper look into consumer behaviors in the US, UK, Canadian and Australian markets, and the shopping habits that drive this highly anticipated shopping season.
Using Cint’s owned data – that we call CintSnap – we gathered some insights around sentiments surrounding consumer behavior of the implementation of AI in the music industry, specifically on the posthumous Beatles collaboration.
Innovation is in our DNA, and our mission has always been to bridge the gap between real people and organizations striving to understand and serve them. With this in mind, we’ve embarked on an exciting journey of transformation – building a new platform that will redefine the way our customers can access and leverage consumer…
Stephanie Gall, Director of Measurement Products at Cint, examines the use of Lucid Impact Measurement to optimize advertising campaigns across linear and connected TV, digital and social channels
Read on for a brief outline of the latest developments in our new platform as we continue on an exciting journey with our partners, led by our core purpose – to feed the world’s curiosity
In today’s blog we spend a bit of time getting to know one of our superstar team members – one who you may have met on the MR events circuit this fall.
Our recent webinar hosted by Oscar Carlsson, Chief Innovation Officer, provided an overview of industry data quality trends and outlined what Cint is doing to help.
Jimmy oversees an operational team focused on creating and implementing quality-related programs and policies. He shares how the team helps to ensure a healthy and efficient market research ecosystem.
Monetizing your community involves strategically leveraging its value to generate revenue. Let’s say you have an online forum, social media group or a thriving platform with active members. You can transform your online community into a profitable asset. You can monetize your community in various ways. This post explores the ins and outs of community…
John Brackett is Director of Product, working across supply, respondent experience, and trust and safety. Here he outlines some of the actions being taken to optimize one of the world’s largest digital marketplace for research sample.
Lucid, a Cint Group company, has been chosen by NBCUniversal as a brand measurement certified partner. The selection was made based on solution readiness, deliverables, and market presence.
With the final Grand Slam tournament of the year fast approaching, Cint uncovers the most successful strategies for brand engagement by asking consumers their thoughts on the sporting extravaganza
When conducting market research, finding participants for a survey is crucial to gather valuable insights. Survey respondents provide the data necessary to understand target audiences and build action plans for reaching them. Their input enables data-driven decision-making, improves product or service offerings, and helps tailor marketing strategies to meet customer needs effectively.
The food and beverage industry is highly dynamic and constantly evolving, with new trends and consumer preferences always emerging. In such a fast-paced and competitive landscape, staying ahead of the game is critical for success. That’s where media measurement comes in.
CTV’s customized strategies provide marketers with massive amounts of analytics. With all the viewership data CTV provides, it often seems complicated to measure specific goals for your campaign. Using CTV measurement is critical for understanding your ad performance and information about your viewers.
The Back- to- School and Holiday Shopping seasons are changing rapidly, short in nature and extremely lucrative. This blog explains the power of leveraging real-time measurement to optimize your campaign; not after completion, but while consumers are still buying.
Learn how to enhance the quality of your survey results by optimizing qualification data and screening questions. Discover strategies to avoid respondent fatigue, keep data up to date, maintain specificity without bias, innovate targeting approaches, and minimize fraud. Act now and unlock the power of connected data for business success.
Surveys are powerful information sources across industries and organizations. With the data pulled from customer surveys, departments can drive actions and initiatives that better reflect audiences and market conditions. The food and beverage industry can benefit from using surveys in several applications to gain more information and knowledge about their organization, products, customers and market.
U.S. government market research aims to allocate resources to prioritize social services and responsibilities. Using market research to create a more effective fiscal policy or make purchasing decisions is valuable.
In this blog, we’ll explore the importance of market research in the healthcare industry and some of the key methods and techniques that can help gather and analyze data. We’ll also discuss specific ways healthcare providers can use market research to improve operations, expand their reach and enhance the overall patient experience. Whether you’re a…
Surveys are an effective way to gather valuable data and insights from a group of people. However, some survey questions may touch on sensitive topics, and require additional care.
By comparing your campaign’s performance against industry standards on key performance indicators (KPIs), you gain valuable insights and context that can drive better outcomes. In this blog post, we’ll explore why benchmarking your advertising campaign is essential and how Lucid Impact Measurement, a product by Cint, can help you achieve this.
With the help of customer experience research via surveys, you can locate and address pain points, in turn creating a better experience. This article will provide you with valuable insights into how to gather feedback from your customers and improve your operations as a result.
Unlock the power of connected data to drive superior research & marketing. Learn how to access rich datasets, navigate legal considerations, and gain comprehensive insights. Discover four essential steps to connect data effectively.
Survey data can provide meaningful insights to public sector agencies. It’s one of the most powerful tools to serve your community. Public sector agencies have multiple objectives. Gathering actionable feedback is essential to help you reach your goals.
The financial services industry has been experiencing significant changes in recent years due to the increasing demand for digital solutions and the emergence of a cashless society. As technology continues to advance, it has become essential for financial service providers to adapt and stay ahead of the game.
Survey data can provide meaningful insights to public sector agencies. It’s one of the most powerful tools to serve your community. Public sector agencies have multiple objectives. Gathering actionable feedback is essential to help you reach your goals.
There are many ways the public sector can use surveys to inform decision-making. Conducting local or government surveys goes beyond gathering data. It fosters engagement and trust between your agency and the community. Surveys can help you understand the communities you serve and make the most impactful changes.
