Introduction
When it comes to recruiting respondents for surveys, demand continues to outstrip supply. Recruiting costs are rising while engaging and retaining high-quality respondents continues to challenge organizations.
As buyers and suppliers increasingly focus on respondents’ lifetime value and competition for respondents’ attention has become tighter, the industry needs to identify new, effective approaches to improve and retain a diverse supply.
After all, a diverse supply is one of the ways which Cint feeds the world’s curiosity.
Cint invited experts in the field to explore these issues and share their insights with us. The results form the basis of 5 tips to engage and retain diverse respondent supply, a Cint-produced guide.
The guide is available to download now, but here are a few of the essential pieces of information imparted by Emil Hedaya, co-founder and Chief Product Officer for Three Hyphens and Aaron Platshon, CEO and co-founder of TapResearch.
Engage your respondents
It sounds simple, perhaps, but engaging and retaining diverse respondent supply is predicated — partially, at least — on creating surveys that actively engage the audiences you’re seeking to reach.
“I think the user experience of a survey is the singular thing that makes supply in this industry difficult,” says Aaron Platshon. “If everyone could just build wonderful, mobile friendly, almost native feeling surveys that were just a few minutes long, we would have more people willing to participate.”
Research, research, research
Successful recruitment and retention of respondents depends on crafting surveys and survey experiences that engage and satisfy participants. Understanding what those needs are requires research. According to our panelists, at least some of that research falls to survey suppliers.
Be forward-thinking about fraud
It’s no surprise that surveys attract fraud. After all, a business model based on offering compensation for a task, often without any identification requirements, provides ample opportunity for different and evolving types of fraudulent behavior.
From ghost completes to identity fraud, keep potential bad actors top of mind when devising and deploying surveys.
Want to delve further into your new go-to guide for engaging — and retaining — diverse respondent supply?
Looking to talk more about the topic? Join the conversation on our LinkedIn page.
