Cint was found to have the highest percentage of quality sample
Compared to the other suppliers of consumer sample, Cint had the highest percentage of good responses. Good sample responses were defined as respondents who were not speeders (respondents who complete the questionnaire in a short time frame), grid straight-liners (respondents who tick the same box for every option on a grid question), or contradictory (such as having 25+ years job experience and being in the 18-24 age bracket).Cint provides accuracy on political questions
Additionally, Sapio asked respondents 1) which party they voted for in the 2019 UK general election and 2) whether they had received the COVID-19 vaccine. Their results were extremely close to the known election results and vaccination rates.Steps to ensure accuracy
Sapio recommends that researchers ensure quality response by using a 3-step process:- Design premium questionnaires to meet your objectives
- Choose the right panel supplier for your audience
- Conduct response quality checks and replace data when needed