Blog
Industry trends
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What are the challenges facing market researchers in 2025?
A panel of experts voice their opinion on what difficulties insights professionals need to be aware of in the year ahead — and how best to approach them.
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Where will the market research industry take AI next?
A panel of experts voice their opinion on how market research and insights professionals will continue to foreground automation in their methodological approach.
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What does the market research industry make of AI and synthetic data?
Introduction Across the market research industry, more and more organizations and companies are using AI to speed up audience insights analysis. The reason is simple: AI can streamline previously lengthy processes. Formerly time-consuming work can now be done in seconds, with human beings on hand to ensure accuracy. AI tools save time and money but…
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Preparing for 2025: Insights on marketing and data collaborations
In 2025, global advertising spend is predicted to surpass $1 trillion—a milestone so monumental it could stretch dollar bills to the sun and back. However, beneath this record-breaking number lies a complex reality: while data is abundant, marketers and agencies still face significant challenges in unlocking its full potential. A recent research collaboration between Lotame…
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Ariel Madway, Associate Director, Marketing Events on the upcoming events season
From London to Malaga and Cairns, Ariel Madway takes us on a journey through Cint’s busy events season, her planning inspiration and what she’s most excited about.
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Celebrating International Data Protection Day with Caroline Tahon, DPO at Cint
On the 28th of January every year, the importance of personal data, and of Personal Identifiable Information (PII) is celebrated across the world on Data Protection Day.
