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Insights
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Are streaming habits reshaping the advertising industry?
Our latest report explores the relationship between streaming and advertisers ahead of 2025’s Upfronts.
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How can the market research industry act ethically in 2025?
A panel of experts voice their opinion on how market research and insights professionals can foreground concerns around ethics in the year ahead.
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Where will the market research industry take AI next?
A panel of experts voice their opinion on how market research and insights professionals will continue to foreground automation in their methodological approach.
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Surviving party season: CintSnap explores festive fatigue
Ready for a slew of parties, or dreading the prospect? Cint explores consumer attitudes toward a potentially massive month of social outings.
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Eat, shop, repeat: CintSnap delves into Thanksgiving consumer trends
We examine the relationship between Thanksgiving and one of the biggest sales events of the year, Black Friday Cyber Monday (BFCM).
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Preparing for 2025: Insights on marketing and data collaborations
In 2025, global advertising spend is predicted to surpass $1 trillion—a milestone so monumental it could stretch dollar bills to the sun and back. However, beneath this record-breaking number lies a complex reality: while data is abundant, marketers and agencies still face significant challenges in unlocking its full potential. A recent research collaboration between Lotame…