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Insights
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Preparing for 2025: Insights on marketing and data collaborations
In 2025, global advertising spend is predicted to surpass $1 trillion—a milestone so monumental it could stretch dollar bills to the sun and back. However, beneath this record-breaking number lies a complex reality: while data is abundant, marketers and agencies still face significant challenges in unlocking its full potential. A recent research collaboration between Lotame…
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CintSnap survey uncovers 2024 holiday travel trends and the use of AI in travel planning
As the festive season approaches, travelers worldwide are packing their bags for one of the busiest travel periods of the year – but not without a little help from technology. If the idea of using AI as your personal travel assistant sounds appealing, you’re not alone. This year, holiday travel trends reveal not only a…
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John Lewis tops the tree in the Christmas ads anticipation stakes
The advertising industry’s biggest few weeks of the year are here. What do UK viewers and consumers want from their Xmas ads?
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How popular is the poppy in 2024?
Ahead of Remembrance Day, Cint asks whether or not wearing a poppy is still a big deal in the UK.
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CintSnap explores US viewing habits ahead of the election
A huge election is also a huge moment for broadcasters. How will Americans be tuning into election night 2024?
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TikTok, Deepfakes, and Political Ads: A study on the relationship between media and the upcoming election
Cint and Advertising Week partnered on research looking into the relationship between media influence and voter behavior leading up to this year’s US and UK elections.