What is a marketplace?
In the insights industry, a marketplace is the name given to a platform that allows organizations who need market research services to connect with the right sample providers.
Think of it like driving for Uber. The difference is, when you come to Cint, you’re on the lookout for insights and data, not a passenger to take home after their dinner reservation.
As a supplier/audience manager/community manager, you’re looking to generate revenue and engage your audience, and to do that you need to connect with buyers (or researchers) who want to and can pay for your audience to share their honest opinions, repeatedly.
This is where paid surveys come in.
By connecting your audience to Cint’s marketplace, we will send your audience relevant survey opportunities which they will be rewarded for once they complete them. As an audience manager, you’ll be able to generate revenue alongside your user base as they complete surveys.
The magic lies in ensuring that the right respondent is invited to participate in a relevant survey so they can complete it successfully. Enter the Cint Exchange.
Why are marketplaces crucial for suppliers?
A marketplace serves as a key platform for panel owners and community managers worldwide to generate revenue and reward members through paid survey opportunities.
“Cint provides the critical infrastructure that enables suppliers, respondents, and buyers to interact programmatically and at scale, anytime and anywhere,” says Anna Malitka, Cint’s Senior Director, Partner Success. “We make it simple for our partners to integrate with us based on their already-existing technology, depth of technical expertise, and available resources, freeing them up to focus on achieving their business goals.”
“We make it simple for our partners to integrate with us based on their already-existing technology, depth of technical expertise, and available resources, freeing them up to focus on achieving their business goals.”
Anna Malitka
Senior Director, Partner Success, Cint
How does Cint’s marketplace work for suppliers?
Drive engagement and get paid for their opinions by integrating with the Cint Exchange. Cint connects your audience with thousands of active research opportunities in over 100 countries: from Australia to Austria our marketplace connects a global audience to surveys with flexible solutions.
We offer a flexible approach that helps suppliers leverage technology to reach their goals. Partnering with Cint allows you to choose from a selection of solutions best suited to your existing tech stack, complimenting your tech skills.
“Cint’s partners can reach over 4000 buyers directly on the world’s largest programmatic survey marketplace, the Cint Exchange,” says Carl Faulkner, Senior Manager, Partner Integrations at Cint. “From broad to niche communities, suppliers can connect with buyers seeking their opinions, earn revenue, and reward their members. The Cint Exchange seamlessly integrates with our suppliers’ capabilities to deliver high-quality insights to our buyers.”
Seeking the perfect supply solution
Not all suppliers are after the same thing. As such, Cint offers a variety of solutions designed to work with different existing technologies and requirements and level of technical expertise
Cint Engage is our off-the-shelf audience monetization solution that allows you use paid survey opportunities to start earning immediately while rewarding your audience at the same time. It is an easy-to-use, quick-to-set-up solution that offers global reward payouts, yield management features, and marketing tools.
Then there’s Cint Match, a simple entry link integration that handles the respondent-to-survey matching process and has been developed to work alongside your existing community management solution.
Lastly, for suppliers looking to access survey inventory at scale, there’s Cint Feed API. This offering gives suppliers the ability to integrate the Cint Feed API into their community management solution to take full control of the paid survey opportunities available to their members and easily track detailed performance data.
Managing quality concerns in a marketplace
As the world’s largest research marketplace, Cint is successfully taking decisive action against global fraud networks that seek to exploit our platform and the entire online research industry at large.
A combination of proprietary and third-party security powers our ongoing efforts to ensure the highest quality possible. We proactively address survey fraud by investing in a dedicated Trust and Safety team backed by decades of market research industry and engineering expertise.
Cint is at the forefront of developing automated data integrity checks using complex algorithms and always learning AI to identify and stop auto-generated bot attacks and human fraud at scale.
These systems help us ensure that your members are real, verified people and that you can be confident that you’re paying out rewards to real people. This saves you both time and money so you can focus on achieving your audience monetization goals.
Our mission as your panel hosting provider is to continually reduce the incidents of invalid completes and fully partner with our supply-side customers to cultivate high quality respondent communities that stand above the competition. Working with us means that you’re paying out rewards to real respondents.
You can read more about Cint’s quality commitments here.
Learn more
Whether you’re looking for more information on how to integrate Cint into your existing community management tool or want a demo of our solutions, our team is here to guide you every step of the way.
Contact us today to start incorporating Cint into your audience management tool and revolutionize the way you conduct market research.
