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Market research
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What does the market research industry make of AI and synthetic data?
Introduction Across the market research industry, more and more organizations and companies are using AI to speed up audience insights analysis. The reason is simple: AI can streamline previously lengthy processes. Formerly time-consuming work can now be done in seconds, with human beings on hand to ensure accuracy. AI tools save time and money but…
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Building the right tech partnerships: KFC U.S. and Cint’s ‘Finger lickin’ good’ recipe for success
At TMRE 2024 in Orlando, KFC’s Renee Reeves joined Cint’s Ryan Fletcher for a fireside chat on how building the right tech partnerships is the (not-so-secret) recipe for fostering a culture of innovation and setting your insights team up for success.
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Surviving party season: CintSnap explores festive fatigue
Ready for a slew of parties, or dreading the prospect? Cint explores consumer attitudes toward a potentially massive month of social outings.
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Eat, shop, repeat: CintSnap delves into Thanksgiving consumer trends
We examine the relationship between Thanksgiving and one of the biggest sales events of the year, Black Friday Cyber Monday (BFCM).
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CintSnap survey uncovers 2024 holiday travel trends and the use of AI in travel planning
As the festive season approaches, travelers worldwide are packing their bags for one of the busiest travel periods of the year – but not without a little help from technology. If the idea of using AI as your personal travel assistant sounds appealing, you’re not alone. This year, holiday travel trends reveal not only a…
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John Lewis tops the tree in the Christmas ads anticipation stakes
The advertising industry’s biggest few weeks of the year are here. What do UK viewers and consumers want from their Xmas ads?
