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Market research
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Are streaming habits reshaping the advertising industry?
Our latest report explores the relationship between streaming and advertisers ahead of 2025’s Upfronts.
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How can the market research industry act ethically in 2025?
A panel of experts voice their opinion on how market research and insights professionals can foreground concerns around ethics in the year ahead.
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What are the challenges facing market researchers in 2025?
A panel of experts voice their opinion on what difficulties insights professionals need to be aware of in the year ahead — and how best to approach them.
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Where will the market research industry take AI next?
A panel of experts voice their opinion on how market research and insights professionals will continue to foreground automation in their methodological approach.
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What does the market research industry make of AI and synthetic data?
Introduction Across the market research industry, more and more organizations and companies are using AI to speed up audience insights analysis. The reason is simple: AI can streamline previously lengthy processes. Formerly time-consuming work can now be done in seconds, with human beings on hand to ensure accuracy. AI tools save time and money but…
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Building the right tech partnerships: KFC U.S. and Cint’s ‘Finger lickin’ good’ recipe for success
At TMRE 2024 in Orlando, KFC’s Renee Reeves joined Cint’s Ryan Fletcher for a fireside chat on how building the right tech partnerships is the (not-so-secret) recipe for fostering a culture of innovation and setting your insights team up for success.
