Blog
Media measurement
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Lucid Measurement 2024: a year of innovation
Read a recap of what we added to Lucid Measurement in 2024, and enjoy a sneak peek of where we’re going in 2025
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4 ways in-flight measurement can help stretch your marketing budget
Knowing how to prioritize your limited budget while increasing the impact of your digital advertising will make the difference between success and just getting by this year.
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Get to know our latest tool for brand lift studies: Study Creator
Find the full lowdown on Cint’s Study Creator tool, including the workflow process, benefits, and our latest video tutorial.
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Cint helps Push Digital uncover gaps in voter support and form insights to optimize targeting
Push Digital, a campaign agency active in America’s highest stakes races and debates by leveraging their digital expertise to start conversations, persuade audiences, and turn out voters, partnered with Cint on a study to uncover gaps in voter support.
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Guide to measuring political advertisements with Lucid Impact Measurement
Explore our guide to measuring political advertisements by Cint’s in-house expert Chris Pope, Senior Director of Measurement.
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TV upfronts and NewFronts – and CintSnap insights into the state of streaming 2024
Both CTV and linear TV advertising present big opportunities for advertisers. In particular, the booming demand for CTV ads. We look at what the TV upfront and NewFronts are all about and the state of streaming in 2024.
