Blog
Media Measurement
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Get to know our latest tool for brand lift studies: Study Creator
Find the full lowdown on Cint’s Study Creator tool, including the workflow process, benefits, and our latest video tutorial.
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Cint helps Push Digital uncover gaps in voter support and form insights to optimize targeting
Push Digital, a campaign agency active in America’s highest stakes races and debates by leveraging their digital expertise to start conversations, persuade audiences, and turn out voters, partnered with Cint on a study to uncover gaps in voter support.
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Guide to measuring political advertisements with Lucid Impact Measurement
Explore our guide to measuring political advertisements by Cint’s in-house expert Chris Pope, Senior Director of Measurement.
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TV upfronts and NewFronts – and CintSnap insights into the state of streaming 2024
Both CTV and linear TV advertising present big opportunities for advertisers. In particular, the booming demand for CTV ads. We look at what the TV upfront and NewFronts are all about and the state of streaming in 2024.
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Unwrapping the festive magic with CintSnap: A look into consumer feelings around Christmas ads
Our most recent CintSnap takes a festive peek into the sentiments the UK public to unveil their thoughts on this year’s Christmas ads. Join us in unwrapping the findings and discovering what makes these ads a seasonal staple for UK consumers.
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Measuring brand lift in real-time: Leveraging Lucid Impact Measurement by Cint for in-flight optimization on cross-platform campaigns
Stephanie Gall, Director of Measurement Products at Cint, examines the use of Lucid Impact Measurement to optimize advertising campaigns across linear and connected TV, digital and social channels
