Blog
Media Measurement
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Lucid awarded NBCU Brand Measurement certification
Lucid, a Cint Group company, has been chosen by NBCUniversal as a brand measurement certified partner. The selection was made based on solution readiness, deliverables, and market presence.
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How media measurement can help the food and beverage industry
The food and beverage industry is highly dynamic and constantly evolving, with new trends and consumer preferences always emerging. In such a fast-paced and competitive landscape, staying ahead of the game is critical for success. That’s where media measurement comes in.
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In the Rise of CTV, How Do You Effectively Measure It?
CTV’s customized strategies provide marketers with massive amounts of analytics. With all the viewership data CTV provides, it often seems complicated to measure specific goals for your campaign. Using CTV measurement is critical for understanding your ad performance and information about your viewers.
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Why real-time measurement is crucial for back-to-school and holiday campaign success
The Back- to- School and Holiday Shopping seasons are changing rapidly, short in nature and extremely lucrative. This blog explains the power of leveraging real-time measurement to optimize your campaign; not after completion, but while consumers are still buying.
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Why Global Benchmarking can drive campaign success
By comparing your campaign’s performance against industry standards on key performance indicators (KPIs), you gain valuable insights and context that can drive better outcomes. In this blog post, we’ll explore why benchmarking your advertising campaign is essential and how Lucid Impact Measurement, a product by Cint, can help you achieve this.
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Behind the Numbers with eMarketer’s Marcus Johnson and Cint’s Stephanie Gall
How in-flight brand lift measurement helps brands do more with less
