Blog
Media measurement
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Why Global Benchmarking can drive campaign success
By comparing your campaign’s performance against industry standards on key performance indicators (KPIs), you gain valuable insights and context that can drive better outcomes. In this blog post, we’ll explore why benchmarking your advertising campaign is essential and how Lucid Impact Measurement, a product by Cint, can help you achieve this.
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Behind the Numbers with eMarketer’s Marcus Johnson and Cint’s Stephanie Gall
How in-flight brand lift measurement helps brands do more with less
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Common mistakes with media measurement – and how to avoid them
When measuring ad campaigns, it’s important to be aware of common pitfalls that can affect your advertising goals – especially if you want real-time campaign results.
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Cint is the political research partner you’ve been looking for
Cint is powering political research and ad campaign measurement in more ways than you may think.
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Why is it so important to measure your ad campaigns?
Great campaigns are long lasting, iconic and can bring so much value to a brand. Unfortunately, with an oversaturated industry campaigns don’t always have the results you and your team may expect.
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The Real Marketing Strategy: Aligning with Consumers’ Shifting Perspectives
In the current complicated political and social climate, with the addition of viral boycotting and “cancel culture,” consumers’ perspectives on the world are constantly changing. Every day, consumers are faced with new information that forces them to consider the interests, alliances, and causes that matter most to them. And opinions change quickly these days –…
