Blog
Media measurement
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How real-time brand lift helps advertisers thrive in uncertainty
Director of Product Management at Cint, Stephanie Gall, joined the EMARKETER podcast to discuss how to make better campaign decisions in periods of flux.
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Doing more with less: how measurement is adapting to a changing world
Feeling the pinch but still need to deliver? A panel of experts headed by Cint’s Laura Manning discuss strategic approaches to media measurement during a period of flux.
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How KFC uses insights to drive flavorful innovation
Understanding why, for one brand at least, quality + flavor + value = the recipe for success.
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Getting to the point: Faster insights now for better outcomes later
Ed Stone, Cint’s Director of Data Solutions & Measurement gives us the lowdown on how to do more with less in the ever-evolving measurement landscape.
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Soothing cross-platform measurement challenges for marketers in 2025
Christopher Pope, Senior Director, Data and Measurement at Cint talks us through marketer concerns and how to solve them.
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What is the difference between a brand tracker and brand lift study?
Brand trackers and brand lift studies are valuable insights tools for measuring consumer sentiment about a brand. Let’s explore what makes these types of studies unique and how they can most effectively be applied to your needs.
