Blog
Media Measurement
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4 ways in-flight measurement can help stretch your 2023 marketing budget
Knowing how to prioritize your limited budget while increasing the impact of your digital advertising will make the difference between success and just getting by this year.
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Common mistakes with media measurement – and how to avoid them
When measuring ad campaigns, it’s important to be aware of common pitfalls that can affect your advertising goals – especially if you want real-time campaign results.
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Cint is the political research partner you’ve been looking for
Cint is powering political research and ad campaign measurement in more ways than you may think.
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Why is it so important to measure your ad campaigns?
Great campaigns are long lasting, iconic and can bring so much value to a brand. Unfortunately, with an oversaturated industry campaigns don’t always have the results you and your team may expect.
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The Real Marketing Strategy: Aligning with Consumers’ Shifting Perspectives
In the current complicated political and social climate, with the addition of viral boycotting and “cancel culture,” consumers’ perspectives on the world are constantly changing. Every day, consumers are faced with new information that forces them to consider the interests, alliances, and causes that matter most to them. And opinions change quickly these days –…
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What is the difference between a brand tracker and brand lift study?
Brand trackers and brand lift studies are valuable insights tools for measuring consumer sentiment about a brand. Let’s explore what makes these types of studies unique and how they can most effectively be applied to your needs.
