Bucharest, July 22, 2024 – Brainactive.ai, an AI-driven self-serve platform in the field of market research, and Cint, a pioneer in Research Technology (ResTech) have announced today a partnership that will allow customers across all industries and geographies to run full-scale research projects at speed.
Regardless of the level of expertise in market research or experience with sociology, anyone is now able to conduct professional end-to-end surveys with real consumers from over 130 countries, in a matter of minutes, assisted by conversational and generative AI. Companies generally spend $30,000-40,000 and 6-8 weeks on average per survey to get relevant data by using traditional market research.
Through this partnership, Brainactive.ai and Cint are providing companies that want to be ahead of trends with the latest research technology, accurate data, human intelligence, and AI-powered solutions that allow getting insights from their current and potential buyers in real-time without the need for any intermediary.
Daniel Dunose, CEO of Brainactive.ai, stated:
”The future belongs to organizations that adopt transformative technologies. However, asking the right questions that lead to informed business decisions and innovative approaches is equally important. Thanks to this partnership with Cint, we will now be able to cover the entire spectrum of market research needs, and thus provide the right answers in any field of interest by accessing hundreds of millions of real respondents from all over the world”.
Patrycja Reinhart, VP, Account Management – Central Europe, Cint, added:
“Comprehensive market research has traditionally been the domain of experts with years of training and experience. By leveraging Cint’s fully automated API, the Brainactive platform will enable customers across all industries and geographies to run full-scale projects at speed with real consumers. This exciting partnership will empower businesses to make more informed decisions.”
Brainactive.ai’s platform is integrated with over 300 million consumers deeply profiled on over 70 data points, going from basic demographics to consumption behavior, preferences, ownership, and so on. The questionnaires can be created in just a few minutes with the help of the platform’s AI assistant, Brainy.
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About Brainactive.ai
Brainactive.ai is an AI-driven self-serve platform in the field of market research. Built with a focus on simplicity and ease of use, Brainactive is integrated with over 300 million consumers deeply profiled on over 70 data points, going from basic demographics to consumption behavior, preferences, and ownership, among many others, so that companies can get relevant information on their products and services straight from the people that use them or are interested in using them.
About Cint
Cint is a pioneer in Research Technology (ResTech). The Cint Exchange platform is the world’s largest sample marketplace for digital market research. Customers use the Cint Exchange to post survey questions and get answers from over 335 million people across 130 countries who have consented to share their opinions, motivations, and behaviors for a fee. They then use these answers to build business strategies, confidentially publish research, accurately measure the impact of digital advertising, and so much more. Essentially, Cint is feeding the world’s curiosity.
Cint Group AB (publ), listed on Nasdaq Stockholm (STO: CINT), has a global workforce of over 1,000. Cint has offices in Stockholm, London, Berlin, München, New York, New Orleans, Singapore, Gurgaon, and Sydney, among other locations.
