Uncategorised

John Brackett, Director of Product, introduces our latest AI-powered innovation designed to elevate data quality

When conducting market research, finding participants for a survey is crucial to gather valuable insights. Survey respondents provide the data necessary to understand target audiences and build action plans for reaching them. Their input enables data-driven decision-making, improves product or service offerings, and helps tailor marketing strategies to meet customer needs effectively.

Surveys are an effective way to gather valuable data and insights from a group of people. However, some survey questions may touch on sensitive topics, and require additional care.

Because marketing is customer-centric and values-based, all marketers must have a thorough understanding of their audiences to succeed. To achieve this insight, you’ll need to identify your target audience in the first place. It’s best to learn about your respondents in their own words, so you should use a combination of online surveys and target…

The two new members add 40+ years of combined of technology and startup experience to the company.

In recent years, low engagement has become a prevalent issue amongst loyalty programs. This is likely because consumers are spending a large portion of their time online and are heavily occupied with apps, games, and other types of media. That means many loyalty programs need new, more creative ways to compete for consumers’ time and…