Success Snapshot
Through Cint, SurveyMonkey was able to:
- Scale its audience’s panel reach from one country to 100+ countries.
- Dramatically increase its global audience reach to 80 Million.
The Challenge
SurveyMonkey is a leading global survey software company which enables organisations to turn feedback into action. The company’s platform empowers over 17 million active users to measure and understand feedback from employees, customers, website and app users, as well as the wider market.
Its products, enterprise solutions, and integrations enable more than 335,000 organisations to solve daily challenges, from delivering better customer experiences to increasing employee retention, thereby unlocking growth and innovation. Ultimately, SurveyMonkey’s vision is to raise the bar for human experiences by amplifying individual voices.
In 2011, SurveyMonkey created its own panel, SurveyMonkey Audience, in the United States. The panels were seamlessly integrated into its platform to provide a “one stop shop” for quick, end to end research.
As the company’s strategy continued to focus on DIY market research and automated sampling for surveys, it needed a way to quickly scale its panel offering both to provide enhanced feasibility in the United States and to scale internationally.
The Cint Solution
SurveyMonkey turned to Cint, to help it achieve its audience expansion goals. It wanted to leverage Cint’s global audience reach to its own platform and exponentially scale its panel offering to customers.
Initially Cint supported SurveyMonkey through managed services (service based model), but from the very beginning the teams recognised that the ultimate goal would be to automate the acquisition of sample from Cint, cutting out the middleman for DIY research. At this stage, Cint’s Buyer API was in its infancy and yet discussions began in 2015 to figure out the right way to partner and integrate culminating in SurveyMonkey implementing Cint’s Buyer API integration into its Audience panel solution in 2017.
Today Cint’s Buyer API allows clients like SurveyMonkey to transform and accelerate every step of the insights gathering process. It puts advanced automation to work, for optimum operational efficiency offering rich functionality and programmatic access to the Cint Insight Exchange, the world’s largest sample exchange with 100+ million registered consumers. By providing access to thousands of suppliers through a single pipeline, alongside an ability to integrate programmatically, this model can dramatically slash operating costs and eliminate all manual steps where human intervention is needed.
The Results
Ultimately, this partnership enabled SurveyMonkey to leverage Cint’s Buyer API to fully integrate the global reach of Cint’s Insights Exchange into its survey platform, white labelled under the SurveyMonkey Audience brand. Cint enabled SurveyMonkey to:
- Scale its SurveyMonkey Audience’s panel reach from one country to 100+ countries across the world.
- Dramatically increase its global audience reach to 80 Million thanks to Cint’s Buyer API.
“Partnering with Cint has enabled us to scale our market research business internationally faster than we would have been able to on our own. Automating the integration with the Cint Demand API also creates an easy, seamless experience for our customers something that continues to be a differentiator for SurveyMonkey in an industry that’s accelerating towards DIY and automation.”
Morgan Molnar
Director of Product Marketing
SurveyMonkey (Momentive.ai)
