Customer Stories
Media Measurement
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Holler uses Lucid Impact Measurement to measure awareness of branded media n mobile payment app
Impact Measurement has been a key factor in Holler identifying some key first-party metrics – specifically, a “share” metric – within the mobile payment app. Using these new data points has informed Holler’s strategy.
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Wunderkind uses Lucid Impact Measurement to measure brand lift for oral care brand
Using Impact Measurement, Wunderkind measured digital campaign success and optimised media performance (as well as cost) in real-time.