Knowledge center
Get curious and explore our library of resources.
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Report
Elections and inflation 2025 report
How are Americans approaching future purchases post-election? Do they see it as business as usual in terms of where they allocate their money?
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How-to guide
Cross Platform measurement in 2025
Dive into the world of brand lift and learn why it’s crucial for your marketing success. This playbook provides you with expert insights and best practices from industry leaders.
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How-to guide
5 tips to engage and retain diverse respondent supply
Survey research can’t happen without survey respondents. So how can panels and researchers ensure that respondents have a positive experience?
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Report
On-demand in 2025: Are streaming habits reshaping the advertising landscape?
Our latest report explores consumer sentiment around streaming services ahead of Upfronts 2025
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Report
Big Game, Big Results?
Our latest report explores consumer sentiment around advertising during one of the biggest events in sports.
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Report
What does the market research industry make of AI and synthetic data?
The use of synthetic data — data that has been algorithmically generated from previously captured real world data samples to assist with surveys and insights — is also a hot topic in market research.
