Come October, people all across India are busy preparing for the biggest event of the year – Diwali. A central part of the festivities revolves around food, which symbolizes prosperity, joy, and unity. Associated with the goddess Lakshmi who represents wealth and abundance, the celebrations involve offering and sharing food as a way to invite prosperity into homes.
In our report, we explore the topic of food delivery and eating around the festive season, including:
- Concerns and motivations on the above
- Spending habits
- Preferences in eating out and inside the home
- Factors contributing to the rise in popularity of food apps across the nation
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