Political Ad Measurement Playbook

Sourcing any kind of market research survey can be challenging, but reaching business decision makers adds an additional layer of complexity. We explore three key strategies to achieve the best results.

Finding and engaging with specific niche audiences can prove to be particularly difficult. How do we best tap into highly targeted audiences at speed and scale?

Make sure your survey’s quotas and qualifications are helping you get accurate insights. Avoid excessive pre-screening questions that waste respondents’ time.

Your research and marketing are driven by data—but how do you know if you’re using the right data for the task?

Survey research can’t happen without survey respondents. So how can panels and researchers ensure that respondents have a positive experience?

How do you make sure that your survey gets in front of the right respondents? This guide will help you determine who to survey, how to reach them, and what to avoid when targeting respondents.

Survey design can have a dramatic impact on the quality of your research. Download our guide to find out how to improve survey experience for respondents and reduce drop-off rates.

Creating a cross-platform campaign that resonates with your audience requires a strategic approach. From linear and CTV ads to social media outreach, it can be challenging to get your messaging, creative, and placement right.