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What does the market research industry make of AI and synthetic data?

December 23, 2024

What does the market research industry make of AI and synthetic data?

But how do market research professionals feel about it? Cint surveyed 200 customers to unpack their thoughts on the topic and understand how, where and why it is being used.

A global panel of respondents — reflecting Cint’s global reach as a marketplace — were asked to respond to a survey regarding their usage of AI and synthetic data, and their outlook on those shifts in the market research landscape.

In our report we explore the following:

Where synthetic data may come in handy across industries
How widely AI products are used across varying industries and job titles
Confidence levels around the use of synthetic data

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