2024 Diwali: 2-in-1 Report: Q-commerce and E-commerce
Quick commerce, or q-commerce, is a booming sector in India due to growing demand for fast, convenient delivery of essential goods, particularly groceries and everyday items. Unlike traditional e-commerce, which offers delivery in a few days, q-commerce focuses on ultra-fast delivery, often within 10 to 30 minutes. This is driven by India’s large urban population, increasing smartphone usage, and a growing preference for instant gratification.
Q-commerce’s popularity surged during the COVID-19 pandemic, as people sought safer, contactless shopping options. The trend has continued post-pandemic, with consumers embracing the convenience of fast deliveries for daily essentials. Additionally, India’s young, tech-savvy population, rising disposable incomes, and fast-paced urban lifestyles have further fueled q-commerce’s growth.
In this report, we explore:
- Popularity and motivations around q-commerce
- Top product categories
- Spending habits
- Popular q-commerce platforms
India is one of the largest e-commerce markets in the world, with millions of consumers shopping online for products ranging from fashion and electronics to groceries and personal care items.
The convenience of home delivery, rising internet and smartphone usage, and diverse payment options like UPI and COD are key drivers of India’s exponential e-commerce. Discounts and fast delivery services from platforms like Amazon and Flipkart attract consumers, while the COVID-19 pandemic has further accelerated its adoption, especially in smaller cities.
In this report, we explore:
- Spending habits and motivations
- Popular product categories
- The impact of ratings and reviews
- Influences on purchasing decisions
- Most popular E-commerce platforms and payment modes
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