2024 Diwali Report: Digital Payments and UPI
India has witnessed a remarkable surge in digital payments, particularly through Unified Payments Interface (UPI), which has become the backbone of the country’s digital economy.
Government initiatives like “Digital India” and the aftermath of demonetization have accelerated this growth, along with the widespread adoption of smartphones and affordable data. Fintech companies like Paytm, PhonePe, and Google Pay have played a key role in making digital payments accessible across both urban and rural areas. UPI’s success has also garnered global attention, with expansion into international markets underway.
Download the 2024 Diwali Digital Payments and UPI report to understand how Indians approach the new wave of cashless transactions over the festivities.
In our report, we explore:
- The motivations and popularity behind digital payments and UPI
- Opinions around UPI transaction fees
- Preferred apps and payment methods
Fill out the form to get the full 2024 Diwali Digital Payments and UPI report →