2024 Paris Summer Games report
Indisputably the world’s most anticipated and watched sporting games, Paris plays host to this year’s grand Summer event. The high-octane performances will certainly get hearts pumping, but what will advertisers need to do to capture the hearts of the audience?
The prestigious event reaches billions of viewers across a wide range of demographics and regions, through a multitude of platforms (TV, digital, social media). But further to that, through the emotional and inspirational achievements of athletes and highs and lows of their journeys, are the heart-warming stories and spirit of the game that has captivated viewers for decades.
Download the 2024 Paris Summer Games report to understand what French consumers find important.
The report will cover consumer sentiment around:
- The Games taking place on home ground
- Economic impact
- Brand association
- Importance of sustainability
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