Knowledge center
Get curious and explore our library of resources.
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Report
What does the market research industry make of AI and synthetic data?
Get the reportThe use of synthetic data — data that has been algorithmically generated from previously captured real world data samples to assist with surveys and insights — is also a hot topic in market research.
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Report
2024 Diwali: 2-in-1 Report: Q-commerce and E-commerce
Get the reportDownload our report to understand spending habits and attitudes towards the booming online shopping industry in India.
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Report
2024 Diwali Report: Digital Payments and UPI
Get the reportDownload our report to understand how Indians approach the new wave of cashless transactions over the festivities.
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Report
2024 Diwali Report: Food Delivery and Eating Out
Get the reportDownload our report to understand how Indians approach dining options during the festivities.
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Playbook
Political Ad Measurement Playbook
Read the articleIn a year where political ad spending is set to reach unprecedented heights, ensuring your campaign’s effectiveness is more crucial than ever.
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Playbook
Cross Platform Playbook
Read the articleDive into the world of brand lift and learn why it’s crucial for your marketing success. This playbook provides you with expert insights and best practices from industry leaders.
