Knowledge Center
Report
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Big Game, Big Results?
Our latest report explores consumer sentiment around advertising during one of the biggest events in sports.
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What does the market research industry make of AI and synthetic data?
The use of synthetic data — data that has been algorithmically generated from previously captured real world data samples to assist with surveys and insights — is also a hot topic in market research.
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2024 Diwali: 2-in-1 Report: Q-commerce and E-commerce
Download our report to understand spending habits and attitudes towards the booming online shopping industry in India.
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2024 Diwali Report: Digital Payments and UPI
Download our report to understand how Indians approach the new wave of cashless transactions over the festivities.
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2024 Diwali Report: Food Delivery and Eating Out
Download our report to understand how Indians approach dining options during the festivities.
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2024 Paris Summer Games Report
Indisputably the world’s most anticipated and watched sporting games, Paris plays host to this year’s grand Summer event. The high-octane performances will certainly get hearts pumping, but what will advertisers need to do to capture the hearts of the audience?
