In our latest case study, we spoke with Fredrik Augustsson, Head of Analytics and Data Quality at Odyssey, a Swedish brand tech company that is working to digitalize and automate the traditional market research industry.
Odyssey collects data from markets and consumers to help clients understand what is driving purchasing behavior, why a product is working or not working, and how brands can better communicate in order to win new customers.
Challenge and Solutions
Odyssey was looking for a partner that could provide a price-competitive solution that targets hard-to-reach groups across the globe, and for those data results to be presented on a seamless and efficient platform.
Specifically with interviewing B2B decision makers, Augustsson cited the process as cost-heavy and time consuming. Traditionally, they would need to buy a sample, conduct phone interviews, and recruit respondents to do web survey interviews.
With Cint, Augustsson and the team are able to reach these target groups in a short amount of time, without having to buy samples and conducting telephone interviews. Cint’s advanced platform has also helped the team to integrate and speed up delivery of these data results to their clients, which is crucial to the success of their business.
Benefits
1. Seamless API integration
“The Cint Marketplace enables us to reach consumers all over the globe in a smooth experience. It also helps us to integrate the Cint solution into our own solution so that we can download data in a fast, efficient way.”
2. Profiling capabilities
“(The Cint Marketplace..) has a very deep profiling of consumers, so it is actually easy to target all kinds of samples, including complex target groups around the globe.”
3. Great customer support
“There’s a lot of helpful staff that you can reach out to if you need help. They’re very quick to respond and help us to set up the service, make adjustments or help.”
“..The local Cint team in Sweden are also a sponsor of our charity Compass in which we collect data for a lot of charity organizations.
Results and Conclusions
When it comes to generating end client value, the Odyssey team, who work in tandem with many different data and panel providers, have cited Cint as one of its top choices from a cost and quality perspective.
